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Digital technologies can disrupt organisations of every type, size, and level, leaving decision-makers with a considerable challenge: finding the right digital technology to boost system efficiencies (Hinings et al., 2018). However, harnessing the power of connected technologies and capturing their potential benefits–indubitably many–comes at a price, which tends to remain largely unaccounted for. Because under the surface, digital innovation can be rife with injustice and inequality, which expose the dichotomic nature of digital transformations (Wang et al., 2021).