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This study addresses the problem of the slow take-up of ecodesign in industry by identifying and categorising the implementation challenges faced by practitioners. Case studies from nine manufacturing companies from five different countries are reported based on interviews with key ecodesign personnel. A literature-derived framework is used to analyse each case, allowing for robust cross-case analysis. Challenges are identified in five areas: strategy, tools, collaboration, management and knowledge. The management category of challenges is the most frequently mentioned by the companies sampled. The tools category is not as prominent as might have been expected given the on-going focus on tool development within this field. The main contributions of the study are the updating of the main challenges for ecodesign implementation faced by industry, and the development of a rich framework of challenges …