Are revived customers as good as new?
Authors
Shyam Gopinath, Robert Blattberg, Edward Malthouse
Publication date
2009
Journal
Available at SSRN 1356851
Total citations
2009201020112012201320142015201620172018201920202021202220232211
Scholar articles
S Gopinath, R Blattberg, E Malthouse - Available at SSRN 1356851, 2016