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A peek into the future of interactive marketing

Authors

Venkatesh Shankar, Edward C Malthouse

Publication date

2009/2

Source

Journal of Interactive Marketing

Volume

Issue

Pages

1-3

Publisher

SAGE Publications

Total citations

2009201020112012201320142015201620172018201920202021202220232 2 2 4 2 5 5 5 3 1 3 5 1 4

Scholar articles

V Shankar, EC Malthouse - Journal of Interactive Marketing, 2009