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Self researchers in personality and social psychol ogy have a wonderfully complex vocabulary for talk ing about the structures and processes of the self, but a rather limited language for the emotional and affective experiences that are thought to result from or to power many of these self-processes. We tend to rely on old standbys such as positive affect, unpleasant psycho logical tension, arousal, and esteem to explain a wide array of processes. The use of such a small quiver of explanatory bolts is ideal for integrative science (The compelling" self-zoo" model comes to mind [Tesser, Crepez, Collins, Cornell, & Beach, 2000]), however there is clearly a trade-off involved. The model of self-conscious emotions Tracy and Robins (this issue) propose will potentially play an im portant role in correcting this imbalance. To give an ex ample from our own research, one of us spent several years studying the self-serving bias …