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This paper sets out to explore the phenomenon that the authors have entitled Dark Tourism and to analyse evidence of its existence in the context of sites associated with the life and death of the former US President, John F. Kennedy (JFK). These sites present front‐line staff, curators, and development bodies with dilemmas concerning legitimacy of presentation/representation and lead to questions about the, often cited, educational mission, of such attractions. The media has had a central role in the development of this phenomenon and documentation and illustration via news and film has been central to much of the interpretation of JFK and the Kennedys. This paper considers media fascination with this subject and examines exploitation of this interest at three, contrasting sites.