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How Artifi cial Intelligence (AI) Is Reshaping Retailing* Venkatesh Shankar** Artifi cial Intelligence (AI) is a buzzword that is dominating conversations. In its simplest sense, AI refers to programs, algorithms, systems or machines that demonstrate intelligence. More generally, it is used to denote a set of tools that can enhance the intelligence of a product, service, or solution. In addition, it is a rapidly growing fi eld of study. AI is reshaping retailing in important ways. This article presents a framework for understanding AI, outlines applications of AI in different facets of retailing, discusses the future of AI in retailing, and concludes with broad suggestions for future research into AI. There are good reasons why AI has captured our imagination. Picture the following scenario. You have an upcoming automatic bill payment, and you need to transfer funds from your retail bank’ s savings account to your checking account to …