Gaining Loyal and Retained Customers through Strategic Marketing Model of eCRM System Implementation for Mobile Telecom Operators (Case Study of Iran)
Authors
Alireza Abdolhosseini Khaligh, Alireza Miremadi
Publication date
2012
Conference
6th International Conference on e-Commerce in Developing Countries - ECDC 2012, Shiraz, Iran (ISC), (IEEE)