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This paper examines the main non-technical factors that influence social and market acceptance of solar photovoltaic panels and heat pumps in buildings. The paper discusses results from a literature review and a survey of European stakeholders. Statistical analysis results of survey data identify the most common barriers to adoption of renewables as: limited information about the technology, financial concerns, and sociodemographic factors. Survey results indicate variability in market and social acceptance of renewables between stakeholders and countries. The investment cost of the technologies is identified as a barrier to adoption for all countries. Legal and organizational issues are identified as barriers in Spain. Economic and legal barriers are identified as barriers in Latvia and Belgium. The respondents from Germany only identify investment cost as a barrier. Economic aspects are identified as the main …