Authors
Ian Yeoman
Publication date
2023/12
Journal
Journal of Revenue and Pricing Management
Volume
22
Issue
6
Pages
429-430
Publisher
Palgrave Macmillan UK
Description
In this issue, we present a series of cases studies about the application of revenue management and pricing from restaurants to manufacturing to mobility services. So, it is the breadth and depth of application and research in our topic. The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. Lai and Karim (2023) use a constructive research approach to identify the challenges and practical requirements of small and micro-restaurant practitioners to facilitate menu analysis and revenue management implementation within their establishments. Purbawa et al.(2023) article sets out to estimate the acceptable price range of packaged cooking oil, one of the vital commodities of Indonesian daily needs, under scarcity which leads to the rocketing price from December 2021 until June 2022. Concluding that, the acceptable price range of packaged cooking oil under …
Scholar articles
I Yeoman - Journal of Revenue and Pricing Management, 2023