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Approaching the free trade era, the marketing of the national cosmetic products has made breakthroughs and innovation in order to compete with foreign products. The intense competition in attracting customers has forced advertisers to use a strategy of advertising techniques such as focusing on a problem that only their products can solve, including Wardah, a cosmetic that labels itself as halal cosmetic product. This study has tried to analyze visual and linguistic signs in halal cosmetic advertising, particularly in the use of metadiscourse markers to find out how advertising text makers expresses their attitude towards their readers and the advertisement text they have made, hence able to guide the readers in understanding the text that suits the wishes of the manufacturer of the product advertised. This study has adopted the framework of Cheong to analyze print advertisement by studying both the visual and …