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Citations can be an indicator of publication significance, utility, attention, visibility or short-term impact but analysts need to confirm whether a high citation count for an individual is a genuine reflection of influence or a consequence of extraordinary, even excessive, self-citation. It has recently been suggested there may be increasing misrepresentation of research performance by individuals who self-cite inordinately to achieve scores and win rewards. In this paper we consider self-referencing and self-citing, describe the typical shape of self-citation patterns for carefully curated publication sets authored by 3517 Highly Cited Researchers and quantify the variance in the distribution of self-citation rates within and between all 21 Essential Science Indicators’ fields. We describe both a generic level of median self-referencing rates, common to most fields, and a graphical, distribution-driven assessment of …