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This paper describes a site-specific sociological experiment and looks back at the history of British sociology from the Outlook Tower in Edinburgh. It considers the role of technological innovation in observation, and explores how attention is guided through two exercises in sensory attunement; augmented listening and telescopic looking. Reconfiguring the observer through different technologies and devices, the paper questions what it means to listen and to look, and highlights how our sociological outlook is deeply ethical and historical.