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For several decades, Geographic Information Systems (GISs) have held center stage in archaeological studies of ancient landscapes. Recently, three-dimensional (3D) technologies such as airborne LiDAR and aerial photogrammetry are allowing us to acquire inordinate amounts of georeferenced 3D data to locate, map, and visualize archaeological sites within their surrounding landscapes. GIS offers locational precision, data overlay, and complex spatial analysis. Three-dimensionality adds a ground-based perspective lacking in two-dimensional GIS maps to provide archaeologists a sense of mass and space more closely attuned with human perception. This article uses comparative and iterative approaches ‘tacking back and forth’ between GIS and 3D visualization to explore the role of visibility in conveying sociopolitical and ideological messages at ancient Copan—today a UNESCO World Heritage Site …