Authors
Katie M Abrams, Zongyuan Wang, Yoo Jin Song, Sebastian Galindo-Gonzalez
Publication date
2015/2
Journal
Social Science Computer Review
Volume
33
Issue
1
Pages
80-96
Publisher
SAGE Publications
Description
This study offers an examination of data richness (i.e., topic-related data, topic unrelated data, researcher ratings of data richness, word count, and linguistic characteristics of data richness) trade-offs between face-to-face (FTF), online text-only and online audiovisual focus group mediums. Two focus group sessions were held for each type of medium. Data were analyzed using systematic content analysis and Linguistic Inquiry and Word Count. Findings showed that although online audiovisual focus groups show potential for producing data similar in richness to FTF focus groups, researchers should carefully consider the potential distractions that manifested in this study as a result of the medium itself, likely due to its novelty as a group communication medium. Online text-only groups did not facilitate rich data, as operationalized in this study, and also had a lower amount of data related to the topic of the groups due …
Scholar articles
Data richness trade-offs between face-to-face, online audiovisual, and online text-only focus groups
KM Abrams, Z Wang, YJ Song, S Galindo-Gonzalez - Social Science computer review, 2015