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Introduction: Some Facebook users have difficulty regulating the amount of time they spend online, and some Facebook features, such as likes, promote habitual use. Theoretically, attachment insecurities could be related to problematic Facebook use, but the findings of past studies were mixed with limited knowledge about potential moderators and mediators of the association between adult attachment and problematic use of Facebook.

Aims: The present study used adult attachment theory to explore a moderated mediation model that examined the interaction of the two attachment dimensions of attachment anxiety and avoidance as well as the mediation role of likes-seeking behaviors.

Method: A total of 2758 adolescents and young adults completed self-report questionnaires.

Results: Results showed a significant interaction between the attachment dimensions, such that attachment anxiety and avoidance were …