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This article explores how affect and discourse intertwine. We analyse a corpus of newspaper editorials and comment pieces from 2013 to 2014 concerning Aotearoa New Zealand's national day investigating how affective-discursive practices are mobilised to ‘cover the nation’ and ‘settle space’. We identify pervasive formulations of ‘bitter Māori’ and ‘indifferent Kiwis’ and the canon of affective-discursive repertoires and subject positions routinely set up as part of continuing white settler (Pākehā) cultural projects. A second objective is to contribute to the development of theory and method in studies of affect. We argue against non-representational perspectives and for a practice viewpoint that can work with entanglements of semiosis and embodied affect. Concepts from social psychological studies of discourse are applied in preference to ‘structures of feeling’, ‘affect economies’, ‘emoscapes’ and ‘emotion styles’.