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Positive psychology is a growing, global research field of psychology that has flourished in the last decade, but its tourism applications are underexplored. Researchers in positive psychology investigate topics such as well-being, happiness, optimism, humour, positive emotions, character strengths and similar topics that broadly relate to quality-of-life research. The purpose of this chapter is to provide a detailed introduction of positive psychology to the tourism reader, to identify and analyse specific research linkages and present key challenges for the future development of positive psychology and tourism research. Three linkages are highlighted: (1) positive psychology research on happiness and its use in conceptualising and measuring fulfilling, happy tourist experiences; (2) positive psychology character strengths and their potential to embellish global tourism education values and (3) positive …