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Interactivity is among the main characteristics of online journalism because it helps to build bridges between the media, journalists and the users to whom the news is directed. This article, based on in-depth interviews with 35 journalists, examines the concept of interaction as understood by media sources in Colombia, Peru and Ecuador. These three countries are culturally and historically similar and have similar levels of Internet access. Most of the journalists indicated that they have adjusted their practice to incorporate some aspects of Internet-based interaction, such as social network presence and increased transparency to users. However, the media organizations for which they work have adopted few such procedures and maintain limited capacity to manage online participation. The journalists expressed their desire for the development of further ways to facilitate interaction with users.