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Smart cities are a trading topic in both the academic literature and industrial world. The capability to provide the users with added-value services through low-power and low-cost smart objects is very attractive in many fields. Among these, art and culture represent very interesting examples, as the tourism is one of the main driving engines of modern society. In this paper, we propose an IoT-aware architecture to improve the cultural experience of the user, by involving the most important recent innovations in the ICT field. The main components of the proposed architecture are: (i) an indoor localization service based on the Bluetooth Low Energy technology, (ii) a wearable device able to capture and process images related to the user's point of view, (iii) the user's mobile device useful to display customized cultural contents and to share multimedia data in the Cloud, and (iv) a processing center that manage the core of …