Authors
Takayuki Mizuno, Masahiro Toriyama, Takao Terano, Misako Takayasu
Publication date
2008/6/15
Journal
Physica A: Statistical mechanics and its applications
Volume
387
Issue
15
Pages
3931-3935
Publisher
North-Holland
Description
We study the statistical laws of the expenditure of a person in convenience stores by analyzing around 100 million receipts. The density function of expenditure exhibits a fat tail that follows a power law. Using the Lorenz curve, the Gini coefficient is estimated to be 0.70; this implies that loyal customers contribute significantly to a store’s sales. We observe the Pareto principle where both the top 25% and 2% of the customers account for 80% and 25% of the store’s sales, respectively.
Total citations
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Scholar articles
T Mizuno, M Toriyama, T Terano, M Takayasu - Physica A: Statistical mechanics and its applications, 2008