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ANA M. GONZÁLEZ-FERNÁNDEZ
Los valores personales en el comportamiento del consumidor: Revisión de diversas metodologías aplicadas al marketing
Authors
Ana María González Fernández
Publication date
2000
Source
Esic Market
Issue
107
Pages
9-36
Publisher
Escuela Superior de Gestión Comercial y Marketing, ESIC
Total citations
Cited by 39
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Scholar articles
Los valores personales en el comportamiento del consumidor: Revisión de diversas metodologías aplicadas al marketing
AMG Fernández - Esic Market, 2000
Cited by 39
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