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ANA M. GONZÁLEZ-FERNÁNDEZ
Comportamientos de compra del consumidor: 29 casos reales
Authors
Salvador Ruiz de Maya, Ildefonso Grande Esteban
Publication date
2006
Publisher
ESIC Editorial
Total citations
Cited by 125
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Scholar articles
Comportamientos de compra del consumidor
*
SR de Maya, IG Esteban - 2006
Cited by 64
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Comportamientos de compra del consumidor: 29 casos reales
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I Grande Esteban, S Ruiz de Maya - 2006
Cited by 61
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