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Results

Distributed in September and October of 2011, the survey was made available to all 39,000 Purdue University students. Survey invitations soliciting participation from students who own smartphones were made via announcements within student-centric communication channels such as the student information system and campus computer labs. A total of 1,566 students responded to the survey—a 4% response rate.

The survey received responses from a diverse group of students. In general demographics, 38% of respondents were female, compared to 42% of all enrolled undergraduate students at the university. Respondent student levels were also comparable to university enrollment, with freshmen representing the largest proportion of respondents (31%).