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Data dissemination in opportunistic networks poses a series of challenges, since there is no central entity aware of all the nodes' subscriptions. Each individual node is only aware of its own interests and those of a node that it is contact with, if any. Thus, dissemination is generally performed using epidemic algorithms that flood the network, but they have the disadvantage that the network overhead and congestion are very high. In this paper, we propose ONSIDE, an algorithm that leverages a node's online social connections (i.e. friends on social networks such as Facebook or Google+), its interests and the history of contacts, in order to decrease congestion and required bandwidth, while not affecting the overall network's hit rate and the delivery latency. We present the results of testing our algorithm using an opportunistic network emulator and three mobility traces taken in different environments.