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This paper briefly describes the overall concept of ”TRAVEL TYCOON GREECE” (TTGR), a novel business simulation game which aims to simulate realistically a complete tourism experience. The latest image processing and computer graphics technologies were utilized to create accurate 3D backgrounds with different levels of detail, which were incorporated in the game engine and serve as a realistic and accurate terrain allowing the user to navigate in selected historical and touristic areas of Greece. A series of real-world scenarios representing multiple components of the tourism section were designed primarily for entertainment and marketing purposes. In order to motivate users to participate in the game or remain active, an incorporated ticketing platform allows users to win offers such as touristic products and services.