ดูบทความ

The purpose of the research is to study the relationship between electronic commerce capabilities with SME competency and electronic commerce strategy. The survey is conducted by using the SMEs sample group has located in the Southern region from 14 provinces which collected data by using simple random sampling. The results of the research found that the relationship between the difference electronic commerce capabilities has a positive relationship with electronic commerce strategy and SMEs competency. Especially, the capability of using e-commerce to promote products and services, and to provide news and services will result in SME competency and using e-commerce strategy. The result could be used as a guideline of SME for applying electronic commerce capabilities to improve the SMEs competency.