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The purpose of this study was to develop and test a conceptual model of individual perceptions of Web technology as a use and training tool. The model presents a perspective of users' attitudes toward Web environments. This model integrates the Technical Acceptance Model, Social Cognitive Theory, individual attitudes, motivation and self‐efficacy perspectives to develop a new aspect of users' perceptions toward Web technology acceptance and use. The study provides some evidence that the conceptual model helps the understanding of user perceptions to Web environments. In addition, training and educational programmes on computers may foster a positive feeling towards the Web. Furthermore, the more individuals have self‐efficacy towards Web technology, the more individuals have motivation to use the Web.