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The perspectives of young people and parents are important to policy that seeks to address youth unemployment in Africa. A systematic understanding of these should help to avoid implementation failure caused by incompatible assumptions or world views, and increase the likelihood that policies promoted by officials will be effective. We present results of a series of Q Methodology studies with senior high school students and parents at two rural locations in Ghana. At both sites, the dominant perspective among students and parents was that professional jobs were most desirable and that low-skill or manual jobs were least desirable. There was little indication that respondents saw “being your own boss” as making a job desirable. Students showed a strong social ethos: jobs were desirable if they helped people, made the world a better place or built the nation. These results have important implications for …