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Political polarization on the digital sphere poses a real challenge to many democracies around the world. Although the issue has received some scholarly attention, there is a need to improve the conceptual precision in the increasingly blurry debate. The use of computational communication science approaches allows us to track political conversations in a fine-grained manner within their natural settings – the realm of interactive social media. The present study combines different algorithmic approaches to studying social media data in order to capture both the interactional structure and content of dynamic political talk online. We conducted an analysis of political polarization across social media platforms (analyzing Facebook, Twitter, and WhatsApp) over 16 months, with close to a quarter million online contributions regarding a political controversy in Israel. Our comprehensive measurement of interactive political …