Authors
Neta Kligler-Vilenchik, Christian Baden, Moran Yarchi
Publication date
2020/8
Journal
Social Media+ Society
Volume
6
Issue
3
Pages
2056305120944393
Publisher
SAGE Publications
Description
Political polarization, seen as a key threat to contemporary democracy, has been tied to the rise of digital social media. However, how this process develops in the context of a social media environment characterized by multiple platforms—with differing norms, contents, and affordances—has not been sufficiently explored. In the present article, we propose a distinction between positional polarization, that is, people’s view on a political issue, and interpretative polarization, that is, how that political issue is contextualized and understood. We use this distinction to examine an issue of political controversy in Israel, examining how polarization develops over time, on three social media platforms—Facebook, Twitter, and WhatsApp. We find that contrasting positions are strongly connected to conflicting interpretations, both of which are clear from the start, with only minor overtime shifts. Moreover, while sharing broad …
Total citations
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