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In this retrospective essay on Ms. Magazine, the first commercial, feminist periodical in the United States, Farrell revises the argument she put forth in her 1998 book, Yours in Sisterhood: "Ms." Magazine and the Promise of Popular Feminism. Instead of positioning Ms. Magazine as a site of struggle among feminists and between a political movement and a commercial sector, Farrell now sees the demise of the commercial feminist magazine in 1989 as the beginning of the end of commercial news media.