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The article aims to explore and define Corporate Social Responsibility as common sense related discourse in corporations and amongst organizations and their stakeholder and discusses the potential of CSR as “communication content” for media and communication studies. To theoretically capture CSR as “common sense”, issues in general are conceptualized as ‘fields’ in Bourdieu’s sense, complemented by an innovative concept of framing. From a content related perspective, the theoretical reflections enable the definition of CSR as common sense issue by differentiating it from neutral positions and hegemonic frames.