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Sustainability is often denounced as a bulky, blurry, fuzzy, ambiguous and wicked term, an empty or buzz word that has been haunting corporate websites and political manifestos for over a decade—mainly in the Western World, the ‘wild wild west’following the principle of economic growth. However, at the same time, sustainability is a moral framework that increasingly affects our individual behaviour, it acts as moral compass for doing good or doing bad. Here, sustainable behaviour seems, at times, to be an ‘overmoralized’category to help to navigate decision-making processes on meat or no meat, train or plane. The degree of knowledge and therefore understanding of sustainability as concept of regeneration, of restoration and alternative to neoliberalism and capitalism is rather low—and rather revolutionary.

In public discourses, the meaning of sustainability as alternative to capitalism, and thus, as revolution …