Authors
Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Publication date
2017/1/1
Publisher
Springer International Publishing
Description
The Handbook of Integrated CSR Communication examines the contribution of Integrated Corporate Social Responsibility Communication to the successfully management of today’s wide range of communication activities. The editor team’s motivation in crafting this text, with its multidisciplinary approach to CSR, was to provide a new, holistic communication approach to the CSR debate. Consumers and stakeholders are paying ever greater attention to the CSR activities of companies and NGOs. Effective CSR communication is essential for successful CSR programs. Here, the integration of CSR communication strategies, instruments, and activities across different organizational areas, nations, and media is the key to success.
Total citations
201720182019202020212022202320246917621193
Scholar articles
S Diehl, M Karmasin, B Mueller, R Terlutter, F Weder - 2017