Authors
Shahram Saeidi, Zahra Baradari
Publication date
2023/12/1
Journal
Computers in Human Behavior Reports
Volume
12
Pages
100341
Publisher
Elsevier
Description
Considering the increasing role of social networks in daily life and their role in developing businesses, paying close attention to each of them and their different dimensions is particularly important. As one of the social networks, Instagram has a global scope and an essential role in the field of interpersonal communication in various personal and professional dimensions. One of the significant problems in this platform is the existence of fake accounts with incorrect statistics. In this research, by analyzing the pages of Instagram users, the association between the metrics used to measure the performance of these pages has been investigated. For this purpose, the data of 1860 public pages on Instagram were collected as metrics of the number of followers, comments, likes, posts, followers, and the post's topic. The hypotheses test results show a statistically significant correlation between the number of posts and likes …
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