Authors
Suhaiza Zailani, Kanagi Kanapathy, Mohammad Iranmanesh, Marco Tieman
Publication date
2015/8/3
Journal
British Food Journal
Volume
117
Issue
8
Pages
2143-2160
Publisher
Emerald Group Publishing Limited
Description
Purpose
The purpose of this paper is to investigate the factors that motivate the halal food firms in Malaysia to practice halal orientation strategy (HOS).
Scholar articles
S Zailani, K Kanapathy, M Iranmanesh, M Tieman - British Food Journal, 2015