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Sensory and emotional profiling by consumers is gathering interest among scientists and companies as it could help to better understand the motives for food choice. Although children and teenagers are important food consumer groups, they are underrepresented in sensory research and little is known on how children and teenagers perform on these tasks. Therefore, this study investigates the emotional and sensory profiling of a traditional biscuit product among 122 children and teenagers (10–14 years old). The check‐all‐that‐apply (CATA) approach has been applied for conducting the emotional and sensory profiling task using an age‐appropriate protocol. Children and teenagers evaluated four different samples (market leader, store brand, small producer, and local bakery) and assessed their overall liking under three conditions: blind, expected (brand logo) and informed. Overall liking differed significantly …