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It is well recognized that individual health behaviour is embedded in cultural patterns of exchange. This study sought to identify Chinese women's cultural beliefs and behaviors related “doing the month” and suggest how these are modified in the light of contemporary realties and experiences within the context of rapid social change. Ethnographic interview data was gathered by means of a telephone interviews (postnatally) with 100 eligible primiparous women who had attended hospital based antenatal programmes. The analysis highlighted a range of issues for these predominately middle class women which included special postpartum dietary beliefs and behaviours including the avoidance of hot and cold food, the restorative powers of food, wind and water prohibitions, food proscriptions and prohibitions during breast feeding, the cultural imperative of timing and contemporary autonomy of women versus …