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Sense-of-place writings have proliferated in recent years, yet research suffers from a relative lack of construct clarity and hypothesis testing. This research presents a model of sense of place based in conventional social psychology: cognitions, attitudes, identities, and behavioral intentions located in and fundamentally about place. A survey of property owners in Vilas County, Wisconsin, revealed the importance of symbolic meanings as underpinning both place satisfaction, conceptualized as an attitude toward a setting, and attachment, conceptualized as personal identification with a setting. In turn, attachment, satisfaction, and meanings all have independent effects on willingness to engage in behaviors that maintain or enhance valued attributes of the setting.