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Water scarcity has become an increasingly complex problem and urban residential landscapes represent a space where conservation practices can make an impact on this limited resource. Water conservation behavior change campaigns are hindered by a lack of understanding of the social dimensions surrounding residents' landscape decisions. To better understand this important audience, we conducted a quantitative national research study examining perceived benefits of the home landscape, landscape water conservation practices, and personal characteristics of home irrigation users. We used principal component analysis to create six dimensions of perceived urban landscape benefits: family, recreation and aesthetic; food and grocery; health and environment; social; monetary; and privacy. We used cluster analysis to divide respondents into three segments which we labelled high benefits/high …