Authors
Michailidis Anastasios, Alex Koutsouris, Mattas Konstadinos
Publication date
2010/9/1
Journal
Journal of Agricultural Education and Extension
Volume
16
Issue
3
Pages
249-263
Publisher
Taylor & Francis Group
Description
This article critically assesses the potential of information and communication technologies (ICTs) as agricultural extension tools. Specifically, the purpose of the current piece of work is to identify the extent of the use of ICTs on farms, look into farmers' characteristics as related to ICTs' adoption and explore farmers' preferred extension delivery techniques. Data were collected through a large-scale survey addressing farmers in the West Macedonia region, Greece. Data were analyzed by employing both descriptive statistics and multivariate techniques. Two-step cluster analysis was used to explore the different levels of ICTs' adoption and a categorical regression model was estimated to explain this variation. In the first place, three distinct farmers' profiles are identified. Besides, it is shown that regardless of the level of communication sophistication, farmers desire a wide range of information delivery channels …
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