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Broad social motives (not specific to alcohol use) have been established as an important predictor of alcohol use and problems among college students, but we have little understanding of the mechanisms through which such motives operate. Thus, the current study examined broad social motives prior to college entry as a predictor of college drinking/problems and sought to identify potential mechanisms through which they are associated with increased risk. Participants comprised a sample of 2245 incoming college students (59.9% women) transitioning from high school through the college years. The first web-based survey was completed during the summer prior to matriculation with participants reporting on their behavior during the spring of high school senior year. Additional surveys were administered each academic semester through the fall of the fourth year. High school social motives were examined as a …