Authors
Huanhuan Cao, Derek Hao Hu, Dou Shen, Daxin Jiang, Jian-Tao Sun, Enhong Chen, Qiang Yang
Publication date
2009/7/19
Conference
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Pages
3-10
Publisher
ACM
Description
Understanding users'search intent expressed through their search queries is crucial to Web search and online advertisement. Web query classification (QC) has been widely studied for this purpose. Most previous QC algorithms classify individual queries without considering their context information. However, as exemplified by the well-known example on query "jaguar", many Web queries are short and ambiguous, whose real meanings are uncertain without the context information. In this paper, we incorporate context information into the problem of query classification by using conditional random field (CRF) models. In our approach, we use neighboring queries and their corresponding clicked URLs (Web pages) in search sessions as the context information. We perform extensive experiments on real world search logs and validate the effectiveness and effciency of our approach. We show that we can improve the …
Total citations
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Scholar articles
H Cao, DH Hu, D Shen, D Jiang, JT Sun, E Chen… - Proceedings of the 32nd international ACM SIGIR …, 2009