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This paper explores the case of the Monsanto Smallholder Programme (shp), an initiative implemented by the US-based transnational biotechnology, agri-chemicals and seeds company, Monsanto, between 1999 and 2002. The programme was intended to provide a package of agricultural extension support to ‘smallholders’ in selected developing countries. Based on empirical research in the USA and India, the paper examines why Monsanto came to undertake such an initiative, and how the company designed and implemented the programme. The paper traces the evolution of the shp over time and discusses the reasons why it was suddenly terminated in 2002. Drawing on insights from the literature on corporate social responsibility (csr), the paper argues that the shp represented an attempt to ‘mainstream’ the values and principles of sustainability into Monsanto's operations, but that this led to the …