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n‐3 Polyunsaturated fatty acids (n‐3PUFA) of marine origin have been shown to be essential for brain development and cognitive function. In addition to their essentiality, the scientific literature is full of evidence to suggest that regular consumption and/or dietary supplementation with long chain n‐3PUFA give several health benefits including: prevention of cardiovascular diseases, inflammatory diseases, dyslexia, and depression. Long chain n‐3PUFA intake in the Western countries, including Australia, has been shown to be inadequate. This is largely due to the fact that the Western populations do not eat seafood on a regular basis because of its cost and availability, and many individuals do not like the flavor/taste/odor of seafood. Foods fortified with long chain n‐3PUFA could play an important role in meeting the demands for optimal health. Marine n‐3PUFA are not likely to compete with saturated …