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Purpose–to present scholarly viewpoint on social technology as a research field. Design/methodology/approach–qualitative inquiry data analysis. Findings–social technology structure observed in academic literature is presented; social technology research approached analyzed; hypothesis “‘social technologies’ is a research field from the view point of research approach” checked.

Research limitations/implications–experts’ composition international (not localized in a country or continent) and across various disciplines (in this case five: management, sociology, psychology, information technology and law), data collected via distant communication means. Practical implications–findings contributes to understanding of social technology research as cognitive action relevant in both private and public sector.