Authors
Nancy V Wünderlich, Kristina Heinonen, Amy L Ostrom, Lia Patricio, Rui Sousa, Chris Voss, Jos GAM Lemmink
Publication date
2015/9/14
Journal
Journal of Services Marketing
Volume
29
Issue
6/7
Pages
442-447
Publisher
Emerald Group Publishing Limited
Description
Purpose
– The purpose of this paper is to craft a future research agenda to advance smart service research and practice. Smart services are delivered to or via intelligent objects that feature awareness and connectivity. For service researchers and managers, one of the most fascinating aspects of smart service provision is that the connected object is able to sense its own condition and its surroundings and thus allows for real-time data collection, continuous communication and interactive feedback.
Design/methodology/approach
– This article is based on discussions in the workshop on “Fresh perspectives on technology in service” at the International Network of Service Researchers on September 26, 2014 at CTF, Karlstad, Sweden. The paper summarizes the discussion on smart services, adds an extensive literature review, provides examples from business practice …
Total citations
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Scholar articles
NV Wünderlich, K Heinonen, AL Ostrom, L Patricio… - Journal of Services Marketing, 2015