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This chapter examines how apple cider mills represent rurality and agriculture within the context of farm tourism. We draw upon qualitative data analysis of cider mills in Michigan. Some of these mills specialize in producing a more traditional raw cider product, while others have transformed their business model by incorporating fermented and/or distilled specialty products. In this chapter, we show how cider mill operators choreograph, stage, and perform representations of rurality that accentuate and enact the rural idyll. This is accomplished via cider mill names, marketing, architecture, staging, and consumption. We consider how such representations are disconnected from the modern complexities of rural life and as such present challenges addressing rural social problems and advancing producer/consumer relations.