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The sense of place (SOP) conceptual framework offers theoretical and empirical evidence that links peoples’ multifaceted connections to place(s) to their engagement in pro-environmental and conservation behaviors. The bulk of this research has focused on peoples’ connection to high-amenity places and landscapes. Recent research applies SOP in working landscapes—however, these studies encounter “troubles” that include measurement challenges and mixed results in predicting statistical relationships with conservation outcome variables. As authors of some of these studies, we propose three opportunities and corresponding survey items for developing meaningful SOP measures in future working landscapes research: (1) modify existing SOP dimensions and items to better capture the working landscape dynamics; (2) address how scale may affect behavior and SOP dimensions; and (3) incorporate a …